Is speaking at

Power Session: Building our Brand! Successful stories and narratives

07 Nov 2024, 02:00pm
Hall 406CX

As public transport systems face challenges from alternative mobility options, effective marketing and branding becomes crucial to highlighting the benefits of networks and cities. Experts will discuss approaches to build a strong branding, which will include successful marketing campaigns, digital strategies, and the role of data analytics from Asia and Europe in understanding passenger behaviour. The session aims to provide actionable insights for enhancing public perception and increasing ridership.

 

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